The Chronometre Bleu (CB) which was first presented in 2009 and widely known to have been made in response to the economic recession of 2008, is more popular today that it has ever been before. At start, like many of Journe’s models, it wasn’t extremely well received and yet today, the waiting lists at the boutiques are so long that corporate has requested to stop accepting any more names onto the list. What started with a 6-month wait is now at 7 years or more, a very ridiculous wait if I must chip in.
All that said, the CB production has continuously drifted along the lines of 190 pieces per year, or at least that was what the company kept aiming for each year. Compared to the rest of Journe’s annual production, that might seem like a large number considering the brand’s annual aim of 900 pieces (but almost never achieved lately); though almost nothing compared to what some other brands produce. As an example to think over, Journe as a fully established brand doesn’t come close to 1,000 pieces anually whereas some of its larger competitors like Patek Philippe pump out nearly 80x more watches per year.
Still, with all the long waiting lists you would imagine the brand’s need to focus more production towards the CB, yet on the contrary the manufacture has stated that the production will actually be reduced to 100 pieces for 2019. This might seem like the illogical decision but let’s break down the factors I’ve gathered regarding this.
First, the manufacture has a small number of watchmakers estimating 20-25, and unlike other brands, the manufacture does not run on a “stage-assembly” line but rather, each watchmaker makes his/her watch entirely from A to Z. Further, each watchmaker is generally trained for each specific caliber they work on, and all the calibers are thus split among the team (though not necessarily equally). The split includes the whole collection from the CB/CS cal. 1304 to the now discontinued cal. 1505 of the Sonnerie Souveraine.
Understanding that not all the models have the same demand, nor the same complexity to complete, we could speculate that if all the watchmakers focused solely on the CB, they might push out at least 1,500 pieces of that one model. Sounds like a great idea but at the cost of…
Second, the incredibly small profit margin of the CB. With the most expensive dial they make and the most complicated and time-consuming case they make, the CB has an extremely small success rate and an incredibly expensive production cost. It is said that the goal of the watch at inception was to sell it at roughly $15,000 in 2009. After many trials, Journe couldn’t possibly make that happen and so he went on to present the watch around $20,000 and while today’s price is just short of $25,000, Journe has continuously struggled to keep the price as low as possible. In fact, the price rise over recent years is not one of increasing profit but more due to the cost of the production rising from the case and dial makers themselves, which Journe kept trying to counter.
With these two factors, we can deduce that the manufacture’s decision to lower the annual production is simply logic and not greed or being downright evil. While they are in the middle of redesigning their LineSport and introducing the new Tourbillon Vertical, they also receive demand for those pieces and thus need to split the watchmaking accordingly. The CB might have a tremendous demand but it makes no sense to prioritize it in favor of every other model in the book. Thus, lowering production to 100 from 190 is just a better means of reaching equilibrium among the production.
Outstanding read. This is the point why so many collectors follow this brand. Any update on how 2020 will look as far as production? Coincidentally, it appears like the demand and popularity for the CB (and Resonance for that matter) has skyrocketed within the last three months.
“Journe has continuously struggled to keep the price as low as possible.”
Do you think this is good or bad ? What if they would add 30% to the price ? Patek did the same with the 5711 and other steel Nautilus watches. They did not sell one watch less since that augmentation. Journe could earn more money. And the fact that it is impossible to get ? Good or bad ? Some clients don’t like it but I think it’s good for the brand. I think it’s better to have a watch everybody wants but no one can get than being like for example Girard Perregaux. Nice watches but nobody buys them unless they get a HUGE discount. To be honest I don’t think Patek feels bad about the popularity of the Nautilus nor do AP about the RO and Rolex about the daytona, pepsi and other hot steel sports watches. Imo its free publicity and it doesn’t harm the brand at all, on the contrary
Thanks for your article.
I heard rumors that there are difficulties in supply and production of tantalum cases,
but I want to know the truth.
I have only recently set my mind on this one, so it looks like I got a bit late in the game! No boutique or AD in my neighborhood, but fortunately I will have a first chance to try on some Journe watches at the AD in Milan next month, and the boutique in Tokyo in October.
So far, based on just photos, I like the CB the most with the QP a close second. Size wise I think the CB will be the most appealing to me as well, as I believe it is the smallest Journe after the discontinuation of all 38mm cases (which I think is a pity).
Thanks for the extremely informative article. I never realized that Journe’s model depended on an individual watchmaker’s ability to create an entire watch vs specific tasks/specialities. It’s unfortunate that the production will be further limited as this will be the only Journe I will eventually afford, but all the reasons make a lot of sense. Keep up the great content